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Doing business in China : how Australian companies make their decisions when entering the Chinese market

机译:在中国做生意:澳大利亚公司进入中国市场时如何做出决定

摘要

This report describes and analyses the experiences of Australian businesses which have established operations or conduct business in China, both successfully and unsuccessfully. The information was collected over the period from August to November in 2007. It involved interviews with 43 respondents from 40 different Australian businesses across both manufacturing and service industries. The project was motivated by the increasing significance of China to Australia’s economy (such as the demand for Australian iron and coal exports and the transfer of much of Australia’s manufacturing operations there) and its extraordinary growth and development over the past 10 years. Using the contemporary modes of international expansion as a framework, the research considered companies which had entered China through Wholly Owned Foreign Enterprises (WOFEs), Joint Ventures, exporting and other forms such as licensing and agents. Most of the participants had located their operations in China in the eastern region, including Shanghai, Beijing, Guanzhou, Shenzhen and Tianjin.
机译:本报告描述并分析了在中国成功或未成功开展业务或开展业务的澳大利亚企业的经验。这些信息是在2007年8月至11月期间收集的。该访谈包括来自40个不同澳大利亚企业的制造业和服务业的43名受访者的访谈。该项目的动机是,中国对澳大利亚经济的重要性日益提高(例如,对澳大利亚钢铁和煤炭出口的需求以及澳大利亚许多制造业务在该国的转移)及其在过去十年中的非凡增长和发展。该研究以当代的国际扩张模式为框架,考虑了通过外商独资企业,合资企业,出口以及许可和代理等其他形式进入中国的公司。大多数参与者将其业务分布在中国东部地区,包括上海,北京,广州,深圳和天津。

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